As a luxury real estate professional, a knowledgeable understanding of the luxury lifestyle is crucial if you want to create “good ethos” and connect with the luxury buyer. Communicating that you are a luxury professional who is capable of handling the pressure of the luxury home market is more than just talking numbers. From fashion and interior design, to travel and food, immerse yourself in the luxury lifestyle to help you connect and communicate effectively, relate well, and prepare better.
The resources available to you are immense, you just have to know where to look. But don’t worry, we’ve done the hard part for you. In our years of serving the luxury marketing space, we’ve found several luxury blogs covering everything from travel to fashion to luxury trends and gossip.
An overall familiarity with the luxury lifestyle is essential to building rapport in your luxury network. Understanding the lifestyle preferences of a luxury client is helpful in determining how you market a home and how you speak to your client. Clients will undoubtedly seek a home that not only accommodates but also nurtures their lifestyle and what matters most to them. Get in their world, understand it, and sell it.
- JUST LUXE
- THE FUTURE OF LUXURY
- THE LUXURY EDITOR
- LUXURY COLUMNIST
- THE SIMPLY LUXURIOUS LIFE
- IT’S A LIFESTYLE THING
Travel is about the experience and is generally a staple of the luxury lifestyle. Your clients likely have an arsenal of travel tales to share, so consider asking about travel experiences to gain insight into their interests and passions. Think about how these experiences, interests, and passion can carry over from travel into the home lifestyle and how you can market a home better from that angle.
A passion for food goes far beyond the latest trend in kitchen design. While an impressive chef’s kitchen might be on the top of a client’s “Must Have” list, understanding how food is culturally relevant to the luxury lifestyle is to your benefit as a luxury real estate professional. If a client is particularly passionate about food, tie that into your marketing strategy by highlighting the home’s proximity to local fine dining, wineries, or breweries, or how a home has the potential to serve as the perfect place for hosting parties and other deliciously catered events.
A Beautiful home design is not only desired, it is a celebrated status symbol in the luxury industry and lifestyle. It’s recommended to stay up-to-speed on the latest luxury interior design trends to allow you to speak to a client’s love of aesthetics. Paint a picture of what the home could be with interior design as a focal point.
Long valued as a form of self-expression and status, fashion is universally acknowledged as a paramount of the luxury lifestyle. Familiarity with top designers, trends, and collections will help you relate to your client’s passions, sensibilities, and ultimately, their sense of self.