Luxury Insights

Wow! What an Event.

The Leaders in Luxury 2011 Advisory Board on stage at the LIL 2011 Awards Dinner: Carole Smith, Gretchen Lambeth, Leslee Farrell, Kathleen Bucher, Maria Babaev

 

A big "thank you" to the more than 140 top agents from the U.S., Canada, and Mexico who gathered at the Ritz Carlton Laguna Niguel and made Leaders in Luxury 2011 a smashing success.  

Special thanks to our Advisory Board (pictured above), our International Team of Dawna Borg and Toni Viola, and also to Dave Wilkinson and Lori McGuire for letting us tour their listings.  

Thanks too to our speakers and panelists for sharing their unique knowledge and insights.  The information and ideas were fantastic and so was the networking!  

What a fantastic group.  Thank you all.  

Here are some photos of the cocktail and Awards Dinner: 

We're already looking forward to next year!

 

Targeting the Coastal Lifestyle?

New discounts and options available to market your property to a captive audience of coastal home prospects

We're pleased to announce that Ocean Home Magazine is now offering special pricing on both print and online advertising for Members of The Institute for Luxury Home Marketing.

Ocean Home’s targeted circulation to the nation’s most affluent households ensures that your message reaches an audience with unmatched buying power. Ocean Home readers are sophisticated and savvy and are most qualified by income, net worth, lifestyle, and regional location to purchase ocean homes of all types.  

OCEAN HOME READERS:

• Average age: 51
• Gender: 51% Female, 49% Male
• Married: 90%
• Average HHI: $1,214,000
• Net Worth: $5,831,000
• Primary Residence Value: $1,964,000

Reach these active buyers of coastal and island property with pinpoint accuracy through Ocean Home's qualified network and distribution sources. Ocean Home's readership is comprised of a highly select group of second, third, and fourth home buyers, coupled with the private customer lists of their strategic advertising partners.

You'll find a complete Real Estate Media Kit with special pricing for Institute Members on the Ocean Home page in the Members Only section of our website.  In addition to the special pricing, you'll also find the editorial calendar for 2011, a list of online resources, special promotions, and more.

You can contact them directly with questions and to find out how they can help you deliver on your marketing promises and find the affluent buyers and sellers you seek.

Ocean Home Magazine
16 Haverhill St., Suite 300
Andover, MA 01810
978-824-2804
sales@oceanhomemag.com
http://oceanhomemag.com/

A big "THANK YOU" to Ocean Home Magazine for their support of Institute Members like you! 

2010 Marketing Awards: Winners!

Thank you to all of you who entered.  There were some great entries this year.  The judge has spoken.  Congratulations to the winners of the 2010 Leaders in Luxury Marketing Awards:

• BEST PROPERTY MARKETING
  Winner: Sue Lowe, Chase International, Lake Tahoe
• BEST PERSONAL MARKETING
  Winner: James Anderson, Pacific Luxury Group California
• BEST ONLINE MARKETING
  Winner: Jennifer Kirby, Exit Realty Ventures, Farmington, Minnesota
• OUTSTANDING PERSONAL ACHIEVEMENT
  Winner: Rick Wearing, RE/MAX North Country Realty, Huntsville, Ontario CANADA
• BEST MARKET UPDATE REPORT
  Winner: Susan Lowe, Chase International, Lake Tahoe

 Congratulations Rick, Jennifer, James, and Susan!

Watch for more on these winning entries in upcoming blog posts... 

Leaders in Luxury 2010: A Sold-Out Success!

A big "thank you" to all of the outstanding luxury professionals from around the U.S. and Canada who joined us in Austin this year for Leaders in Luxury. What an amazing group, and wow--what networking!

Here are some photos from the event:

And some of the feedback from attendees:

I am proud to be in the "inner circle" of such an innfluential group of professionals.  I would feel 100% comfortable with referring any of my clients to anyone I met this week.  Looking forward to future sharing of ideas/concepts and referral/networking.
-Cindy Shearin, Manhattan Beach, CA

Finally I have a specific game plan for my social media strategy. This conference came at a perfect biz plan time and will impact my plans for 2011.
-Charlotte Shirey, Richmond, VA

This was "the" best run and informative seminar I have ever attended.  I was quite dubious when I signed up.  I found the city choice excellent (frist time in Texas).  As a somewhat new Realtor I have learned so much and am truly grateful to all.
-Sam Joseph, South Orange, NJ

Three days spent with the nation's top producers is invaluable for networking opportunities and the sharing of important new information as well as best practices that produce results.  Much of what was shared in this conference will be impactful in today's market.
-Lillie Young, Dallas, TX

Truly an educational, impressive, and well-rounded program.  Packed with wonderful informative, relevant information to address "today's real" real estate challenges.
-Robin Simon, Boston (Milton), MA

A great experience to network and learn from many of our new American colleagues.  Lots of exciting ideas for luxury home marketing!
-Dawna Borg, Toronto (Vaughan), Ontario

I don't want my competitors here next year.  I was the only one from my state!!  Huge advantage for me!!!
-(Name witheld by request)

Excellent, inspiring sessions, well worth three days of my time away from listing and selling -- well done!
Debra Porteous, West Vancouver, BC

The most phenomenal real estate conference I have ever attended!!  Outstanding!!
-Bill Gottfried, Houston, TX

Another big "thank you" to our outstanding speakers, and the sponsors who helped make it all happen. 

See you at next year's event...location to be announced.  In the mean time put those good ideas to work and keep the referrals flowing!

The Corcoran Group's internet marketing guru to speak at Leaders in Luxury 2010

Matthew Shadbolt
Director of Internet Marketing,
The Corcoran Group

Topic:
How luxury pros can use video and new media
for profitable results

Widely quoted in both real estate and business media, he is a noted expert in internet marketing and understands what works online and how luxury agents like you can use the internet for effective branding, prospecting, and property promotion. 

As Director of Internet Marketing for one of Manhattan's leading real estate brokerage firms, Matthew Shadbolt is responsible for all of Corcoran's interactive output and advertising.  Under his guidance, Corcoran's online audience has quadrupled in fewer than five years. 

Prior to joining Corcoran, Matthew spent five years at Home Shopping Network QVC in both the U.S. and in London (where he developed the world's first real-time interactive television purchasing application).  A native of the United Kingdom, Matthew graduated from the Jan van Eyck Akademie in The Netherlands.

If you are a successful luxury agent, please join us at Leaders in Luxury 2010.  From the networking cocktails to the killer keynotes, it will be two business-building days of fantastic networking, idea sharing, and fun. 

If you haven't already signed-up, registration for the two-day Leaders in Luxury event this year
is only $895.  There are limited seats remaining, so act now.

More information and registration

See you in Austin!

MORE free property listings on the Wall Street Journal website

Back in 2008 we inked a deal with The Wall Street Journal that gave all of our Members free advertising on WSJ.com.  Since then, Members have placed thousands of free ads and saved more than $2.2 MILLION!  

We've just renegotiated our deal with The Wall Street Journal and it is now even better.  We've tripled the benefits for Members. 

Members now receive 18 free 60-day property listings ( worth $6,300) plus a free agent profile in the WSJ online directory of luxury agents (worth $800).  That's a savings of $7,100!  And our Featured Experts get even more...

Here are the details (for Members only). 

Not a Member?  Find out how you can join us.

RE/MAX University launches new CLHMS training course

The CLHMS designation is the official designation of The RE/MAX Collection, and for years now, our popular CLHMS training has be available to RE/MAX agents through various channels.

A RE/MAX study earlier this year found that among their agents, those with the Certified Luxury Home Marketing Specialist^® (CLHMS) designation were the highest earners in RE/MAX and earned more than those with every other designation (an average income of $177,800 in 2009).

The CLHMS training course is now available to RE/MAX agents through RE/MAX University.  This video-based course features the same content as our two-day live classes, and our popular online training. 

The CLHMS course for RE/MAX University features special pricing and a choice of bonus modules:

• Working the International Market
• Luxury Home Short Sales

RE/MAX agents can find more information and register on Mainstreet.

Think you’re one of the best in the business?

Here’s your chance to shine.

The search is on for the real estate professionals in the luxury home niche who do the best job of marketing themselves and their properties.

Our  Leaders in Luxury National Marketing Competition is challenging real estate professionals across the U.S. and Canada who think they are among the best in the luxury marketing arena to “Prove it!” by submitting samples of their marketing for review by a panel of professional ad agency and marketing executives. 

The competition, which is in its sixth year, allows luxury Realtors® to highlight the outstanding work they’ve done in successfully marketing luxury homes and estates and to demonstrate best practices associated with building their own real estate brands.  Winners will be announced at our annual Leaders in Luxury symposium and networking event to be held October 20-22, in Austin (TX).  

Entries are being solicited in the following categories:

• Best Marketing Campaign for a Luxury Property (domestic or international)
• Overall Excellence in Personal Marketing with Emphasis on Agent Branding
• Best Online Marketing
• Best Market Data Report
• Outstanding Personal Achievement (during the last three years)

The contest is open to Institute members and non-members who are registered for The Leaders in Luxury event. 

Information and the competition entry form is available at www.LeadersInLuxury.com.  Deadline for receipt of entries is September 24th. 

We know you’re good, this is your chance to prove it!

Seven real estate experts tapped for Leaders in Luxury Advisory Board

We’ve just announced the initial details for this year’s Leaders in Luxury (LIL), an invitation-only educational and networking event for real estate agents who work in the million and multi-million dollar home and estate market in the U.S. and Canada.  We’ve also chosen seven agents to serve on the Advisory Board, which is helping us plan the event. 

This is the sixth year we’ve hosted an event for top luxury professionals. If you saw our earlier post you know LIL 2010 is scheduled for October 20-22, at the luxurious Barton Creek Resort and Spa in Austin (TX).

Our Advisory Board is made up of a diverse group of luxury professionals from large and small markets across the country who have attended Leaders in Luxury in the past.  What they have in common is strong expertise in the luxury market and an understanding of what real estate professionals need to know to better service the affluent buyer and seller.                  

The 2010 Leaders in Luxury Advisory Board  -- Drum roll, please!    

DeAnne Cutthoff
of RE/MAX Elite in Brentwood (TN)

Nancy Henline
of Keller Williams in Hickory  (NC)

Maureen Kennedy
with Pacific Union in Oakland (CA)

Diane Kink
with Keller Williams in Houston (TX)

Ron Parks
of McGuire Real Estate in the San Francisco Bay area (CA)

Aaron Wheeler
of Oakville Properties in Silicon Valley (CA)

We are counting on these Institute members to help us make this year’s LIL the best one yet.  We hope to see you there. 

In addition to information and idea packed presentations, special recognition awards will also be given in several marketing categories including an award for overall excellence in marketing in the luxury real estate niche.

For more information, visit www.LeadersinLuxury.com   Email info@LuxuryHomeMarketing.com or call us at 214-485-3000 to ask about an invitation.

Realtors Conference and Expo 2009 San Diego

We're in sunny San Diego for the annual Realtor's Convention and Expo.  
Stop by and see us in booth #627!