Many well-known people throughout history suffered major failures before they ever saw success. Michael Jordan, Thomas Edison, Oprah Winfrey, and many other greats all fall into this category, experiencing life-changing Read More
7 Tips for Attracting UHNW Individuals
Ultra high net worth (UHNW) individuals, although they are financially in a category of their own, are still clients and customers like any other. Typically known to have upwards of Read More
Building Your Personal Brand in the World of Luxury Real Estate
A personal brand, in today’s world of business, is one of the most influential tools to use when marketing yourself as a professional. Building your personal brand doesn’t have to Read More
Creating a Multi-Tier Marketing Plan (Tier 3)
As we mentioned before in the first and second post of this series, creating an effective marketing plan is crucial for both the agent and the customer in luxury real Read More
Marketing to the UHNW Consumer: What You Need to Know
In the world of the luxury and UHNW consumer, some think pure drive and persistence is the golden ticket to closing profitable deals. But what studies and those who are Read More
HOW TO BREAK INTO LUXURY REAL ESTATE
“The training at the Institute for Luxury Home Marketing is a MUST for those wishing to get into the luxury home market AND those that have been in it for Read More
Facebook’s 2018 algorithm change is “good news” for Realtors®! Here’s how to maximize it.
In our last blog article, we featured Brandon Lee and some of his principles from his new book, Web of Influence. In this post, we want to help prepare you Read More
The Social Media Survey Results From ILHM Members Are In!
The results are in! A few weeks ago we talked about Web 3.0 and how building community & engagement practices are essential for business growth in 2018. We took a Read More
Introduction to Web 3.0 and Why You Should Care
You may have heard the term Web 3.0 already. Perhaps you have heard it as Internet 3.0 or even Sales 3.0. You may be wondering what it means or surprised Read More
What Can Membership Do For You?
We all bring different skills to the table. At the Institute for Luxury Home Marketing, we seek to bring those skill sets together into a community of like-minded real estate Read More