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February 2017

Super Bowl LI Boosts Luxury Market in Houston

Super Bowl Sunday was this past weekend, and that one event had a positive impact on the host city. With more than a million tourists who came to watch the Atlanta Falcons take on the New England Patriots, Houston’s growing luxury real estate market experienced a real boom.

Like any city hosting a large sporting event, Houston revitalized many of its areas as the city tried to accommodate more than one million tourists, as well as wealthy individuals and celebrities who tend to stay at exclusive and luxury areas. With that in mind, Houston already has a growing luxury housing market, and the Super Bowl has driven many changes to the area. For example, the George R. Brown Convention Center underwent a large renovation project, worth around $175 million.

According to Avishai Sivan, CEO of Tena Holdings, a Houston based real estate investment firm, “ The Super Bowl couldn't have come at a better time. It helped the city plow through the economy's oil dip in more ways than one. From road construction around NRG stadium to a number of other new developments and improvements to the city, preparations over the past few years for the big game, hopefully will have a lasting effect on the real estate market and property value in Houston.”

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