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Lucio Bernal Joins The Institute as an Expert Trainer

We are proud to announce the addition of renowned Berkshire Hathaway HomeServices luxury real estate professional Lucio Bernal to our roster of expert trainers.

Based in the Palm Springs (CA) region, Lucio is a successful luxury real estate professional — and much more. He’s a relocation specialist, an influential industry leader, and a highly skilled and experienced trainer.

“I truly enjoy giving my friends in the industry all the tools they need to succeed,” Lucio said. “Serving as a Trainer for The Institute on a national level allows me to help real estate professionals who want to learn how to succeed in serving the luxury real estate market.”

Lucio is currently a REALTOR and the Director of Training at Berkshire Hathaway HomeServices California Properties in Palm Springs, where he is also a member of the prestigious Berkshire Hathaway HomeServices Chairman’s Circle. He has earned both the Certified Luxury Home Marketing Specialist® (CLHMS) designation and Million Dollar Guild® recognition from The Institute.

Additionally, Lucio has been recognized in the industry for his reputation for serving clients and his achievements in sales. Most recently, the Palm Springs Regional Association of REALTORS® (PSRAR) named him 2015 REALTOR® of the Year, and he has been elected President beginning in 2017.

“We are extremely excited to add Lucio to our team because he brings a unique combination of passion for teaching and performance with nearly 20 years of real estate experience. He’s a practicing agent who enjoys teaching others how to incorporate the tools offered by The Institute, which help agents succeed in the luxury market,” said Diane Hartley, general manager of The Institute.

You can view Lucio’s Institute bio here and learn more about our other expert trainers at