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September 2014

August 2014

Benchmark your real estate marketing against North America’s award winners

Each year in advance of our ILHM Leaders in Luxury (LIL) event -- for members who have achieved Million Dollar Guild status by working successfully at the million dollar and above price point -- we invite attendees to submit their best marketing efforts. Last year in Seattle over one hundred and twenty North American professionals specializing in luxury real estate gathered for networking, educational sessions and to see how their marketing techniques compare to the best in the business.

Here’s our list of award winners from last year– those we think are setting the benchmark for outstanding marketing. 

  • Best Property Marketing
    Ed Kaminsky of Shorewood Realtors, Manhattan Beach (CA)

  • Best Personal Marketing with Emphasis on Agent Branding (a tie)
    Collette Gerber of RE/MAX Select Properties, Vancouver (BC)
    Raziel Ungar of Burlingame Properties, Coldwell Banker Residential Brokerage, Burlingame (CA)

  • Best Market Update Report
    Friley Saucier of Premier Sotheby’s International Real Estate, Naples (FL)

  • Outstanding Personal Achievement (a tie)
    Mike Brodie of Keller Williams Realty, Plano (TX)
    Diane Kink of The Kink Team, Keller Williams, the Woodlands (TX)

If you are planning to attend Leaders in Luxury this October 28-30 in Denver, be sure to submit your Marketing Awards entry so that we receive it by Tuesday, September 30th. You may be this year’s winner!

MarketingAwardsColette Gerber’s property marketing cards
are oversized and feature outstanding copy.  
Mailing them in an envelope adds perceived value.

ILHM members who’d like to take a close look at the winning entries should tune into our end-of-summer webinar on Thursday, September 4, 2014 when Laurie Moore-Moore will review the winners’ entries. Watch our email for the webinar invitation and register.

Tune into the webinar for more details.

These Cars Need Luxury Home Garages

Aston Martin Super Sport

You’ve heard us say in training that you shouldn’t judge a prospect’s level of qualification based on what they drive. It can lead you astray. There are a few exceptions to this rule. If an interested buyer roars into your office parking lot in one of these pricey supercars, the likelihood is good the driver has assets sufficient to purchase a home.

Of course, Institute members will still want to go to The Institute’s website to verify financial credibility using Online Wealth Lookup (OWL). 

We hope you see one of these five über-vehicles arriving at your next open house!