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July 2014

June 2014

Every home has a story

It’s your job to tell it well.


Luxury residences come in a variety of styles and sizes, from a fantasy forest castle to a home with its own observatory. Take a look at these six homes and think about how you would tell the story of each of these unique properties, if you were tasked with marketing them. Remember, marketing is story telling and the listing agent’s job is to tell a home’s story in a compelling way, to best prospect groups, in the right media.

These six homes may have obvious stories to tell, but look closely at your listings. List the positives, list the negatives, and ask yourself, “What can I say about this home that can’t be said about competing properties?” Do this and you’ll be well on your way to finding the marketing story that will result in a successful sale. You may also want to take a peek at this NYC penthouse condo. Note how the captions under the photos help reinforce the story and how curiosity (A room for dirt?) is used to make you want to know more. Practice your story telling and live happily ever after.

50 Outdoor Living Ideas to Help You Stage Your Listings

PoolhouseAs warm weather arrives, home buyers focus on the outdoor lifestyle a home offers.  Just as you work to make the indoor areas appealing, take some tips from this House Beautiful online feature.  

You’ll find ideas for staging patios, garden rooms, pools and other outdoor areas so effectively that buyers may say, “I want to make an offer!”