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Is there really any value in professional designations?


RISMedia has just
published a great article ("Time for Summer Break or Summer School?") by Margaret Kelly, CEO of RE/MAX.  In it, Ms. Kelly highlights the value of education and professional designations.

As she puts it:

At RE/MAX, we’ve crunched the numbers, and without a doubt, education matters when it comes to productivity. In fact, last year, RE/MAX agents who held a CRS designation averaged $22,000 more in commissions than the overall RE/MAX average commission; CDPEs earned $15,000 more; ABRs $10,000 more. RE/MAX agents who held the CLHMS earned an astonishing $100,000 more on average!

She goes on to say:

If you’re really serious about your business, prove it. Show your clients and your competition that you hold yourself to a higher standard. Show them you want to be the best you can possibly be.

We couldn't have said it better ourselves.  

After all, our mission has always been to help real estate professionals provide high quality service to the buyers and sellers of luxury homes and in so doing, maximize their own success.  

See you in summer school!