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July 2012

FAST FACTS about the world’s wealthy: How Wealthy is Wealthy?

Over the next several blog posts we’ll be taking a look at the latest research on the wealthy around the world. In anticipation of that, here are a few accepted definitions of wealth and some research details which will clarify the various ways levels of wealth are measured, identify how many wealthy there are around the globe (at least at some wealth levels) and define how wealthy they are.


Investable Assets – Money invested or available for investment, typically measured by asset values not including a primary residence, consumables, or “investments of passion.” such as art or jewelry.

Net Worth – All assets minus all liabilities equals net worth.

Millionaires – Individuals with at least $1 million in net worth.

HNWI – High Net Worth Individual or someone with at least $1 million in investable assets There are about 11 million households worldwide that fall into this category. Source: Capgemini/RBC, “World Wealth Report, 2012”

Mid-tier Millionaires or The Very Rich – This group has from $5 million to just under $30 million in investable assets.

VHNWI – Very High Net Worth Individual or someone with at least $25 million in investable assets. Source: Knight Frank, “The World Wealth Report”

UHNW – Ultra High Net Worth Individuals have at least $30 million in investable assets. There are only about 100,000 of these households in the world. Sometimes referred to as the Uber Rich. Source: Capgemini/RBC, “World Wealth Report, 2012”

Centa-Millionaire – Those individuals with $100 million or more in assets. Currently the number of households in this category is estimated at 63,000 in the world. This is up 29% since 2006 and is expected to continue to grow. Source: Ledbury Research

Billionaire – Those with $1 billion dollars in net worth (assets minus liabilities.) Based on the latest Forbes report, there are currently 1226 billionaires in the world.

Prime Property -- A location’s most desirable property, usually the most expensive, can be defined as prime property. This represents 1% to 2% of the world’s top properties.

Super Prime or Trophy Property – These are residences priced at $20 million plus, usually with international appeal.

Very Successful – What the affluent prefer to be called rather than "wealthy" or "rich"!

Make your star client a real-life, reality television star!


Here’s a chance to possibly make your star client a real-life, reality star on television!

Those of you who attended the Leaders In Luxury program in 2007 in Santa Fe may recall one of our featured speakers, Mrs. Mary Starkey, the founder of Starkey International, or as it’s affectionately referred to, “Butler Boot Camp.” Her organization trains the butlers, household managers and other domestic staff who work for the very successful. And now, Starkey International is going to be doing a television reality show. They are looking for four families to be considered as candidates to be highlighted on the program, and they will be compensated at standard television rates.

These families must live in homes of 10,000 square feet or more (minimum value $1.5 million), employ a domestic staff, and be willing to participate. Ideally, one of these families will be moving into a home and bringing on staff for the first time.

With so many successful members associated with The Institute for Luxury Home Marketing, it would be surprising indeed if we couldn’t manage to come up with at least four families numbering among your clients who would not only fit this criteria, but would be willing to join in on the fun and notoriety of becoming television celebrities.

Of course, it’s most important to secure permission from these families before submitting their names as possible candidates. If you have clients that fit the criteria, after obtaining their permission, submit their names and contact information with a brief description of the family, their home, and any staff they may already have or are looking to hire. Also, include the community in which the home is located.

Undoubtedly, you would have been involved in the purchase of the home and could also furnish the price, with the minimum value being $1.5 million.

All of this information should be sent to us at The Institute for Luxury Home Marketing.
Email info to: We will forward all the information on to the show’s contact person.

All entries should be submitted to us no later than Monday, July 30, 2012.

Here’s a rare opportunity to make one of your star clients a real-life, reality television star. What fun! See you at the Emmy’s!