Marketing a remote luxury property? Here’s a question you may not have considered – does the property have true night-time darkness? According to a recent article in The Independent newspaper, a view of the stars -- unaffected by serious light pollution -- may be a positive property feature to promote.
Not sure light pollution, or the lack of it, has much bearing on a home’s desirability? Stephen Richards, an estate agent with U.K. brokerage Chesterton Humberts, says, “The absence of light pollution can be a selling point, particularly for a London-based buyer seeking complete serenity.”
Imagine the buyer who wants to share star-filled skies with their children, teach grandchildren the constellations, or simply enjoys astronomy. A “dark sky” home, may be just what they’re looking for. Do you have one listed? If so, add starry skies to your list of benefits and features.
