Interesting post on the 99% Blog today:
The Resume is Dead, The Bio is King. It is targeted at creatives, but it applies to Real Estate too.
Here's the challenge:
If you’re a designer, entrepreneur, or creative – you probably haven’t been asked for your resume in a long time. Instead, people Google you – and quickly assess your talents based on your website, portfolio, and social media profiles. Do they resonate with what you’re sharing? Do they identify with your story? Are you even giving them a story to wrap their head around?
And here's the takeaway:
Your bio needs to tell the bigger story. Especially, when you’re in business for yourself, or in the business of relationships. It’s your bio that’s read first.
To help you with this, your bio should address the following five questions:
- Who am I?
- How can I help you?
- How did I get here (i.e. know what I know)?
- Why can you trust me?
- What do we share in common?
If I went to your website and clicked on your bio what would I find?
Your bio is your chance to tell your story in your own words, but remember that these questions are being asked and answered beyond the bio too.
Your website, your market report, your marketing materials, your social media presence are all pieces of this "conversation" and should work together to tell your story.
