2010 Marketing Awards:
Overall Excellence in Personal Marketing with an Emphasis on Agent Branding
Winner: James Anderson
Pacific Luxury Group, Santa Monica, CA
Lots of agents do clever things. James Anderson does clever things which are strategic.
He has created a brand that is not his name – Pacific Luxury Group. His blue and brown colors represent the sand and the sea of the coastal area he serves and the blue also evokes the luxury of the Tiffany’s blue box. The lion on his logo is a symbol of success. James’ business cards define the design rules for elegance and professionalism.
Even his property marketing is part of his personal branding – for instance his custom signs are so distinctive that you know instantly that they are his Pacific Luxury Group’s signs. Instead of saying for sale, each sign has a witty and effective headline…
- “Repeat after me, ‘I deserve this house.’”
- “Whoever said you can’t buy happiness, never owned this house”
- "Location, location, location, and ungodly amounts of square footage!”
James Anderson is raising the bar in real estate marketing and agent branding.
