2010 Marketing Awards:
Best Online Marketing
Winner: Jennifer Kirby
Exit Realty Ventures, Farmington, Minnesota
Jennifer's online marketing strategy is centered around her blogs. Her Minneapolis Luxury Real Estate Blog features well-written content that is relevant and interesting to current and potential homeowners. It demonstrates her local knowledge, market expertise, and helps to position her as the local luxury expert. Her well-crafted posts and beautiful photos highlight design trends, historic homes, what does and doesn't work when marketing luxury homes, local market stats, and so much more.
The bottom line: the content is rich, engaging, and useful. Google aggrees. Her blog enjoys the #1 spot in organic search results for "Minneapolis luxury real estate."
In addition to her main luxury blog, Jennifer has additional blogs based on specific market segments or lifystyles that are relevant to her own expertise and the markets and propects she is targeting. For example:
Her blogs are built on Wordpress, and have excellent usability--she has chosen layouts and themes that are simple, clean, easy to read, and easy to navigate. She has been blogging consistently since the beginning of 2007.
Jennifer is a great example of a successful online strategy based primarily on blogging. Her blogs are driving new business--directly delivering luxury listings and sales.
Congratulations to Jennifer on a simple-but-effective online strategy very well-executed!
