2010 Marketing Awards:
Best Agent Market Report
Winner: Susan Lowe
Chase International, Lake Tahoe, NV
Institute members know that the fastest way to establish credibility in a market is to produce a comprehensive market report on a regular basis. Each of the entries in this category was outstanding.
What the judge liked about the winner was:
- The price banding charts looking at market data by BOTH price range and geographic area.
- The use of the information in an extensive press release campaign to the media--this has resulted in Sue being called frequently for press interviews.
- The use of the statistical charts and graphs from the report in a direct-mail postcard campaign.
Susan Lowe at Chase has done her market update report for 9 years and her excellent market information is now used by other agents at Chase International. Once again, congratulations Susan!
