Just a quick follow-up:
Institute and Million Dollar Guild Member Sam Smith of Beach Cities Luxury Homes in Orange County, CA emailed today to let me know that apparently the story in The Chicago Daily Herald has generated some business for him too. He received a call from the seller of a $1M+ property who had read the story, came to our website to learn more, saw Sam's "Featured Expert" listing in our Member Directory, and called him.
It’s more anecdotal evidence to support the findings of our research and what you learned in our training—that affluent buyers and sellers seek EXPERTISE and competence above all else when selecting an agent.
It’s also a great example of the power of effective branding—just as a consumer seeking a luxury automobile might turn to a venerable brand for assurance—luxury buyers and sellers can look for Members who have earned the CLHMS designation and Million Dollar Guild recognition and know that they are dealing with agents with a high level of expertise and a proven track record of performance.
Omedetou Sam-sama!
Congratulations Sam!
(Sam happens to be fluent in Japanese)
