Beyond 6% - The Three-Tiered Marketing Plan
If you're a member who has completed the CLHMS training, you've heard Laurie or our other trainers talk about seller-funded marketing and developing a multi-tier marketing plan tied to different professional fee (commission) structures. It is a popular subject and one that generates lots of questions.
One of the most common questions is, "Do you have a sample or marketing plan template?"
The answer is now YES.
You can download a sample three-tiered marketing plan with commentary from the DOCUMENT DOWNLOADS page in the MEMBERS ONLY section of the member website.
Here is a brief outline of what's covered:
- How to identify the homes key features (both positive and negative)
- How to identify the best prospects
- How to use the key features to effectively position the home with the best prospects
- How to create a prioritized marketing "wish list"
- And of course...How to create a tiered marketing plan (with sample)
Happy Marketing!
