Fourth most watched TV show in Denmark to feature Institute member’s listing
Event marketing works and when the event is the filming and airing of a popular TV show, you have an example of really creative marketing. Case in point: A group of Danes invaded Sarasota recently to view a luxury property listed by Kelly Osborn, one of The Institute’s CLHMS members. Peter Ingemann, celebrity host of Hammerslag, the fourth most watched television program in Denmark, visited the home to film a special segment of the popular show which will air in Denmark on March 20th. (If you happen to be there, tune in at 8:00 p.m.)
As part of the event, two teams of Danish Realtors arrived to view the home and competed to guess the price of the property -- without prior knowledge of the market or location. One team guessed the current $6.5 million list price of the home, but the other team priced it higher.
Listing agent, Kelly Osborn of Florida Executive Realty, expects the show – which is viewed by 80% of the Danish viewing population -- to help bring attention to the Florida real estate market, climate, and lifestyle while highlighting how much home for the money the European buyer can expect as a result of price and currency differences.
According to Kelly, the show should spark interest from abroad, especially since Florida is a popular destination for International buyers. Kelly is a Certified Luxury Home Marketing Specialist with the Institute. Tillykke! to Kelly (which I think is Danish for Congratulations!)
