We've just created an Institute Group on Facebook so that Members who are active on the site can promote themselves more effectively and network with each other.
We've been watching Facebook for some time, though we were never quite sure if there was a fit. After all, Facebook got it start as a site for the college crowd, who are not typically your buyers and sellers of luxury real estate! That said, we've watched it grow and have always asked ourselves the question, "Can we benefit members by creating a group or boosting our involvement on the site?" We've decided that the answer is yes and time is right, for a couple of reasons: critical mass and member requests!
While it may not be for all of you, there are currently more than two hundred Institute Members active on Facebook. That's a nice little networking group. As for the Member requests, you can thank Aaron Wheeler for suggesting and keeping the idea of an Institute Facebook Group on the table.
Since creating the group, I have been talking with another Member, Brenda Dubilowski-Haine who has been active on Facebook and successful in generating business from the site. Her tip: she is connecting with buyers through the creative use of Facebook Marketplace listings where she can post properties and demonstrate her expertise.
As a side note,
I know that many of you are also active on the more business-oriented networking site LinkedIn (in fact we have more members active on LinkedIn than on Facebook). The process for creating a group on LinkedIn is a bit more complicated as it requires their review and approval, but we are working on this too. Stay tuned!