Just wanted to plug the current issue of lore Magazine, which has an article about The Institute and the valuable insights into the minds of the affluent that LifeStyle marketing provides.
The second page of article features a nice summary of the six affluent LifeStyles.
Here is a little taste:
The Unmistakables, who represent about 15 percent of the wealthy, demand a high level of service from their real estate professional. They also expect their sales professional to be well-turned-out and fashionable − like themselves. Because Unmistakables like to turn heads and make a statement, they would be great prospects for that posh property on a busy street. "They'll love the idea that so many people will be able to see their fabulous home," says Moore-Moore.
Thanks lore!
