There's a brief but very positive review of a new book on the affluent--The Sky's the Limit-- on Dick Baker's Life Style Marketing of Luxury Blog. Here's a excerpt:
The Sky's the Limit is a new book about the "elite affluent." The major findings are about two sub-sets: Those with >US$10M in net worth and those with >US$20M in net worth. The book will repay with interest the time you invest in reading it...If you serve the very high end of the luxury market, you should read The Sky's the Limit as soon as possible. It should influence your marketing strategy beginning with your 2008 budget.
I think this might be another one for the holiday reading list...
